The dopamine-driven aesthetics of the mid-2010s are back — and with them, a renewed taste for play. But, as aqua blue, body glitter, and hair feathers roll back onto the collective Pinterest board, can borrowing the era’s aesthetics revive the optimism that first created them?

On the phenomenon of having a “favourite dead girl” — from Marilyn Monroe to Sylvia Plath — and what it means to let women live in peace.

A time stamp in media culture that will be hard to outshine.

On the runway, Whimsicraft — ephemeral design with a bric-a-brac, Boy Scout feel — has taken over. Now, it’s showing up everywhere else.

Ripe are the fruits that hang low on the tree of romantic desire.

A glimpse into the forgotten Gen X Soft Club aesthetic.

Beni is revolutionizing the secondhand shopping experience.

Is it art? Is it marketing? Is it simply the feminine instinct to gather?