In perfume, nostalgia tends to rule: sweet gourmands, memory-laden florals. But when fragrance borrows from the cerebral world of chess, it opens a stranger, more imaginative territory.

Some perfumes feel like déjà vu. Dandelion Butter, the latest from Chicago’s Clue Perfumery, is one of them: an olfactory whisper that tugs at a half-forgotten childhood memory.

The four perfumes — Mons Venus, Dauphine, Viva Maria, and Josephine in Furs — demonstrate a perfumer setting a dazzling precedent for an up-and-coming perfume house.

TikTokification continues to stifle creativity and siphon the joy out of experiencing makeup.   

Boy Smells minimalist, androgynous candles and fragrances decorated everyone’s desks, coffee tables, and vanities. Then came the rebrand.

With the rise of Ozempic and “stress-free” plastic surgery, a new kind of fashion status symbol has been unlocked: a perfect body.

We are obsessed with our own reflections — and it’s making us lame.

Calling your partner “stinky” suddenly has a whole new meaning.