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How One Design Killed a Cult Brand
Boy Smells minimalist, androgynous candles and fragrances decorated everyone’s desks, coffee tables, and vanities. Then came the rebrand.

Caelan Reeves
May 22




Scents and Sensibilities
Serviette, a new fragrance brand, explores the concept of good taste.

Bekah Waalkes
Apr 8




Marissa in the Off Hours
Fragrance Editor Audrey Robinovitz and perfumer Marissa Zappas talk the smell of empty houses, symbolic violets, & everything else.

Audrey Robinovitz
Mar 21


A Case for Citrus Fragrances
“There’s something earthy, a little bitter, behind the citrus, that makes it feel fresh and open; I feel like I’m outside in an orange grove

Bekah Waalkes
Feb 26


The Best (and Worst) Perfumes of 2024, Reviewed
From Jouissance to Maison Margiela, and everything in between.

Audrey Robinovitz
Jan 2


If You're Going to Kill Yourself, Wear Your Best Perfume
On the perfume of Sofia Coppola’s The Virgin Suicides.

Lauren Lexa Brown
Dec 21, 2024
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