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  • Writer's pictureLaura Rocha

Counting On Proenza Schouler

Pretty clothes and straightforward thinking establish the brand as a loyal name.


Few runway looks seem like they could go straight from the model to the mannequin in a store — but Proenza Schouler FW24 is exactly what the season promises: ready-to-wear. Although some of the more daring looks eccentrically play with diagonal lines across the torso and giant scoop necks, all of the models look like wealthy New York girlies strutting to board meetings, networking events, or luncheons they grace with their presence. 

The emphasis of the collection is on texture: sheer tops combined with leather pants, see-through crochet dresses, metallic fabrics, faux furs, and sheer maxis layered over leggings of a contrasting color. With outerwear as a more pronounced focal point, designers Jack McCollough and Lazaro Hernandez created what will surely become the it-coat everyone will want this year: shaped like a trenchcoat, but with a diagonal wrap and a built-in scarf that wraps around the neck. It’s structural, unexpected, and unboring, which is more than we can ask from a coat that successfully shields us from New York winter weather (especially now that we have snow again). 

The collection also included some interesting footwear — in particular an eye-drawing pair of cherry red boots shaped like loafers that stretch up the leg, like leather socks. I would love to see these styled for the streets and will be keeping an eye out for them on celebrities’ feet. 🌀

You can view the whole collection here.


Laura Rocha-Rueda is a Colombian fashion and fiction writer based in Brooklyn who holds a Creative Writing MFA from The New School. She is your local Swiftie and will gladly chat about anything glittery and soft, and about why dismissing pop culture as frivolous is misguided and sad.


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