Yes, We Asked Emma Rocherolle Pryor About Her Dreamy French Wedding
And Lana Del Rey, obviously.
If you scroll for a moment on Instagram — or dare to have a Pinterest account — you've probably seen Emma Rocherolle Pryor (@emmakrocherolle) cross your feed, even anonymously re-uploaded from a different account. An originator of vintage, slightly coquette, Americanized-European Girl style, she's become a force to be reckoned with in the ways we present ourselves online. I remember seeing her iconic gas station angel photos a la Alana Champion and instantly being hooked. She's one of the few content creators I am genuinely inspired by, and her ultra-romantic wedding in France has caught the attention of thousands of new followers, subscribers, and It Girl acolytes. Here, I sat down with Pryor to talk about the ceremony, the dress (a short-sleeve Dioresque dream), and her plans for the future.
SB: In an era where both micro- and macro- influencers tend to have very large, lurid weddings, I thought you having a more intimate ceremony was pleasantly surprising and very tasteful. What was the thinking behind that? And why France, in particular?
EP: My husband and I had both decided that we wanted a very small ceremony early on so that we could really enjoy it with minimal stress and get to spend time with our families. The family and bridal party was just shy of 30 people in the end, so we got to spend a lot of lovely quality time with everyone. Since it was such a modest affair, it was easier to focus on a lot of the little details that made the whole event simple yet very luxurious. We hosted the wedding at my family chateau in France, so this made it easy to plan a wedding overseas since I have lots of family who live there!
SB: You can definitely feel the French influence, there — you know, I absolutely adored the short-sleeve gown you chose. What drew you towards that classic, Grace Kelly-esque silhouette? Did you have a designer or did you choose a vintage piece?
EP: Hilariously enough, as a girl whose whole life revolves around designer and vintage pieces, I would end up finding my dress online. I was not expecting to, but when I saw it, I knew it was the one! I absolutely love classic gowns. I wanted something really timeless; something that when you looked back on pictures, it would be hard to pinpoint what era it was. I absolutely adore a lot of the new-age bridal that is coming out — there are some really unique dresses that I love. I just feel like 20, 30 years down the line, we could look back on some of those dresses and be like, “Oh, that is SO 2020’s!” But I mean, that's part of all the fun, right?
SB: Yes, yes, yes. With that in mind: how did you ensure your personal style was reflected in the wedding decor and details?
EP: I think just trying to keep things as authentic as possible. I love drawing inspiration from Pinterest and other forms of social media, but I think it can be really easy to copy and paste someone else's aesthetic. I felt it was important to make sure — even if I had drawn inspiration from another source — to put my own spin on it. Also: my husband has absolutely fantastic taste, and he is not on social media. So it was really nice to have his style and ideas for our day outside of any online influence. And I seriously couldn't have done it without him. He was so involved in all the planning and made it so easy for me. It was his idea to get an old clawfoot tub we had in one of the barns and fill it with ice and Veuve Clicquot. Genius!
SB: Speaking of genius choices: a wedding magazine is such an inspired idea. What led you to that?
EP: We originally wanted to do a coffee table book, and I had been looking at different places to do so. But the more I looked, the more uninspired I felt — it was just starting to feel a little boring and overdone. So, I decided to try a magazine layout, and it was perfect! It was so much fun to design, and actually super easy to get made. It was such a pleasure to be able to write small captions and just really make it my own, instead of just a book full of photos. Although since I was so excited to make it, I did it before I received all my wedding photos, so I might have to make another...
SB: You’ve definitely been a progenitor in vintage-inspired photography and editing styles making a comeback online. How did that filter into your overall wedding design?
EP: Oh, it was an ordeal for sure! Since I love photography, and especially vintage-inspired [photography], I was SO picky in choosing a photographer. I went through countless photographers' work and nothing was clicking for me. It was important to me that a lot of the shots be in film, and I wanted virtually all candids. It was also hard finding someone I liked in France, which was kind of necessary. But, finally, I found my photographer, and she had the exact style I was looking for. She was so excited to work with me and she really made magic — she captured such sweet moments in such a timeless style and I couldn’t be more thrilled with the results.
SB: How would you describe your everyday style outside of your wedding?
EP: I would describe my style to be modern-classic, vintage, European? I always struggle to explain my style, and I feel like it can change drastically day-to-day.
SB: Precisely — I feel like you have an incredibly defined stylistic identity while still embracing a wide range of textures. How do you see your personal style evolving in the future — and will those vintage textures continue to play a prominent role? Is there any era/piece/designer/aesthetic you’re feeling particularly drawn to right now?
EP: I think vintage inspiration will always play a huge role in my style. As much as I love some of the new styles and trends that are coming out, I really love to stick with the classics. And don’t get me wrong, I will definitely participate in a trend or two (one being my most favorite red tights) but I try not to fall victim to the constant push-and-pull of consumerism. I grew up thrifting and going to second-hand stores, so I find it really difficult and hard to justify dropping a large amount of money on clothes. The only time I ever do so is on nice shoes — and that's because I know they should last me a long time.
And recently, I’ve been on a huge Audrey Hepburn kick. I just absolutely adore her and her style. She is such a timeless beauty, and I would love to emulate the same energy as her — beautiful inside and out!
SB: I’ve definitely seen you blow up online across the pandemic to now, and a broader audience is seeing much more of your work, particularly on Pinterest and TikTok. How does that feel?
EP: Oh, it's very surreal. I never, ever thought that anyone would care or like what I have to post, and I’m truly grateful for it. There is something so thrilling (and a bit scary) about putting your work and your art out into the world and people appreciating it. And even with the following I have, I still don’t really see myself as an influencer. People will send me the sweetest messages (or make art of me, etc...) and every time it surprises me and makes me feel like a rockstar. And there's so much negativity online — I’m very lucky to have such amazing, creative, beautiful supporters. I love getting to talk to people and answer any questions they have.
SB: Now, moving offline — what’s your current job now? Do you see yourself ever starting your own brand or developing creative projects?
EP: I’m fortunate enough right now to be doing online work and content creation. I quit my full-time job at a lingerie boutique in the summer and since then have been able to work fully on content creation. It is such a luxury, and as someone who has been working jobs since I was 15, getting to do this kind of work is a dream I do not take for granted! I’m currently working with Moonkissed Collective — an amazing, all-female-owned and run brand. It is so refreshing to work with and for women, who are so patient, kind, and hardworking.
SB: The last (and obviously most important) question I have is: rank your top three Lana songs.
EP: "Off to the Races," "Black Beauty," and "The Blackest Day." (Hardest question in the world.) 🌀
Savannah Eden Bradley is a 22-year-old writer, fashion editor, gallerina, Gnostic scholar, reformed it girl, and future beautiful ghost from the Carolina coast. She is the Editor-in-Chief of HALOSCOPE. You can stalk her everywhere online @savbrads.