On the runway, Whimsicraft — ephemeral design with a bric-a-brac, Boy Scout feel — has taken over. Now, it’s showing up everywhere else.

TikTokification continues to stifle creativity and siphon the joy out of experiencing makeup.

Boy Smells minimalist, androgynous candles and fragrances decorated everyone’s desks, coffee tables, and vanities. Then came the rebrand.

With the rise of Ozempic and “stress-free” plastic surgery, a new kind of fashion status symbol has been unlocked: a perfect body.

We are obsessed with our own reflections — and it’s making us lame.

Notes on bottling and selling the West.

A glimpse into the forgotten Gen X Soft Club aesthetic.

It’s the story of our clothes that matters — not their aesthetics.